The Power of Direct Sales in a Bad Economy

With the lack of effective results through traditional methods of newspaper, radio, and television marketing, in addition to the rising costs of advertising during a tough economy, more and more businesses are using direct sales as their main source of income. This field has been labeled as “recession resistant” by the Direct Selling Association (DSA). The Direct Sales numbers are growing 4.5 percent on average during this recession period. Many people who wouldn’t have looked at direct sales in the past are taking a second look. It’s not surprising that Worldwide continues to promote growth with help wanted ads in order to add more Fortune 100 clients to their already growing portfolio.